2012 Gallery

Jury Citation

Proving that sophisticated design does not need to take itself too seriously, the whimsical fit-out of Zumbo creates a magical setting to take the current gastronomic fashion for macaroons to the level of an immersive experience. Inspired by the diabolical humour of Roald Dahls’s Charlie and the Chocolate Factory, Zumbo uses the idea of movement and mechanical ingenuity in the two sections of its store – retail and dining, which are strategically separated by a carefully resolved and specialised kitchen, able to respond to high demand. Apart from its clever play on other cultural and childhood references (e.g.sushi trains and the Mouse Trap board game), the project is noteworthy for its inventive construction and fabrication, from display cases and dynamic conveyor belts, to appropriately sugary wallpaper. In the retail field, eye-catching design can often become gimmicky and brash with colour and effect, yet Zumbo manages to be exuberant, amusing and fresh.