2020 Gallery
Winner: Best Identity Design
The Colour Club for Dopa
Shop 5/6, 2 Little Hay Street
Haymarket, New South Wales
DOPA (‘dopamine’) is an inspired contemporary twist on Japanese fast food dining - a double offering of Donburi (rice bowl) restaurant and Milkbar for drinks and sweets. The identity acknowledges the restaurants playful approach to Japanese cuisine creating an experience that feels exciting, contemporary and rooted in tradition.
Jury Citation
Elegant, energized, functional and integrated: the identity for this donburi cafe and milk bar in Sydney’s emerging Darling Square precinct is a resounding success. Named after the chemical dopamine, Dopa borrows a popular Japanese idiom meaning “wake from death, return to life” to use across several elements conceived by The Colour Club. Manga culture is another recurring motif for the distinctive collateral, which includes T-shirts, signage, menus and an innovative packaging system that can be easily customized to suit different customer orders. These elements, which have been thoughtfully adapted on everything from coffee cup stamps, to engravings on the ceramics, to the venue’s doorhandle, are a unified and authentic representation of the business. The inspired decision to collaborate with artist Andrew Yee has resulted in branding that is light and fun but cosmopolitan and confident.
