2021 Gallery

Shortlist: Best Identity Design

Principle Design for Long Paddock Cheese

197 Johnston St
Collingwood, VIC

Interior photograph of Long Paddock Cheese by Joseph Feil (Blue Tree)
Photography: Joseph Feil (Blue Tree)

We created the naming, branding, and packaging design for Long Paddock, an artisan fromagerie in Castlemaine. For Long Paddock’s branding, we wanted to visually represent their close relationship with the land and the intricate interplay of fresh produce and traditional processes that go into creating artisan cheese.

Interior photograph of Long Paddock Cheese by Joseph Feil (Blue Tree)
Photography: Joseph Feil (Blue Tree)
Interior photograph of Long Paddock Cheese by Principle Design
Photography: Principle Design
Interior photograph of Long Paddock Cheese by Joseph Feil (Blue Tree)
Photography: Joseph Feil (Blue Tree)
Interior photograph of Long Paddock Cheese by Principle Design
Photography: Principle Design
Interior photograph of Long Paddock Cheese by Joseph Feil (Blue Tree)
Photography: Joseph Feil (Blue Tree)
Interior photograph of Long Paddock Cheese by Principle Design
Photography: Principle Design
Interior photograph of Long Paddock Cheese by Principle Design
Photography: Principle Design
Interior photograph of Long Paddock Cheese by Principle Design
Photography: Principle Design
Interior photograph of Long Paddock Cheese by Joseph Feil (Blue Tree)
Photography: Joseph Feil (Blue Tree)