Merrymaker by Uppercase Studio | Best Identity Design 2021

Shortlist: Best Identity Design

Uppercase Studio for Merrymaker

23-29 Market Streeet
Adelaide, SA

Interior photograph of Merrymaker by David Sievers — Photography: David Sievers

The Merrymaker brand identity is inspired by the geometric and tessellated forms of the now decommissioned art installation Hajek Plaza in Adelaide. The design approach celebrates the vibrancy, eccentricity and abstract nature of the installation through a unique application of custom fabrication, painted artwork and printed collateral.

Interior photograph of Merrymaker by Kate Bowman — Photography: Kate Bowman

Interior photograph of Merrymaker by Nick Dahlen — Photography: Nick Dahlen