VIC'S by Studio Round | Best Identity Design 2025

Shortlist: Best Identity Design

Studio Round for VIC'S

Chadstone Shopping Centre
Melbourne, VIC

Interior photograph of VIC'S MEAT by Katherine Lu — Photography: Katherine Lu

We created a brand identity for Vic’s, a premium butchery, as they transitioned from a business-to-business brand to a consumer-facing one. This evolution included the creation of a Vic’s retail butcher shop that also encompassed Vic’s Deli, an owned-and-operated hospitality offering.

Interior photograph of VIC'S MEAT by Mark Lobo — Photography: Mark Lobo

Interior photograph of VIC'S MEAT by Studio Round — Photography: Studio Round

Interior photograph of VIC'S MEAT by Jake Roden — Photography: Jake Roden