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2024 Gallery

Winner: Best Identity Design

A Friend of Mine for Suupaa

Shop 1/65
Dover St
Cremorne, VIC

Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew

Suupaa is a fast-casual Japanese eatery and konbini (convenience store) in Melbourne. Its identity reimagines Japanese convenience store culture through a local lens—bold, eccentric, and refined. The brand balances playfulness with precision across signage, packaging, menus, and more, creating a cohesive and memorable experience.

www.afom.com.au
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew (with image on napkin by Lauren Bamford)
Photography: Pier Carthew (with image on napkin by Lauren Bamford)
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Pier Carthew
Photography: Pier Carthew
Interior photograph of Suupaa by Jana Langhurst
Photography: Jana Langhurst
Interior photograph of Suupaa by Left image: Pier Carthew, Right image: Lauren Bamford
Photography: Left image: Pier Carthew, Right image: Lauren Bamford
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