Suupaa by A Friend of Mine | Best Identity Design 2025

Winner: Best Identity Design

A Friend of Mine for Suupaa

Shop 1/65
Dover St
Cremorne, VIC

Interior photograph of Suupaa by Pier Carthew — Photography: Pier Carthew

Suupaa is a fast-casual Japanese eatery and konbini (convenience store) in Melbourne. Its identity reimagines Japanese convenience store culture through a local lens—bold, eccentric, and refined. The brand balances playfulness with precision across signage, packaging, menus, and more, creating a cohesive and memorable experience.

Interior photograph of Suupaa by Pier Carthew (with image on napkin by Lauren Bamford) — Photography: Pier Carthew (with image on napkin by Lauren Bamford)

Interior photograph of Suupaa by Jana Langhurst — Photography: Jana Langhurst

Interior photograph of Suupaa by Left image: Pier Carthew, Right image: Lauren Bamford — Photography: Left image: Pier Carthew, Right image: Lauren Bamford