2012 Gallery

The D.O.C. group have a strong sense of their Italian hospitality heritage, and its traditional balance between rigour and informality in food production and service. This has been translated with elan in ERD’s portfolio of branding for the diverse D.O.C. venues, products and packaging. The singular use of black and white is striking, and conveys directness and lack of pretension, while its lively abstract quality avoids literal representation of food or place. The motif is adaptable and memorable at a number of scales, from street façade to cloth pizza bags. D.O.C.’s website continues the neat poise between simplicity, spontaneity and refined design communication, and its inclusion of old family photos makes personal and poetic the genealogy of the D.O.C. group.