2012 Gallery

The original cleverness of the Baker D. Chirico brand has been extended and celebrated in a visually arresting and playful series of design moves. From the refined typeface that evokes early European modernist simplicity, to the surreal inspired collaged images in the packaging, there is both cerebral and sensual appeal; all of which is appropriate to the notion of artisanal bread that is both a staple and a luxury. The detail and tactile variation in the various items of branding are precise and satisfying. Fabio Ongarto Design have merged elements of both the curious and the comforting in this exemplary suite of graphic and packaging solutions.