2022 Gallery
Winner: Best Retail Design
Studio Esteta for Pronto by Via Porta
7 Fenton Way
Kew, VIC
Located off High Street, Kew, ‘Pronto’ by Via Porta offers the much-loved staples from its predecessor flagship store, with a ‘grab and go’ style service. Contrasting the rough and raw building the shopfront reveals a refined design that injects freshness and the inherently Italian characteristics of the Via Porta brand.
Jury Citation
Located in an old shoe-repair shop with a 1970s facade, this tiny venue and shopfront is notable for its comfortable, charming feel and its sense of engagement with the neighbourhood. The jury was won over by the qualities of the interior combined with the simple, direct, roller-shuttered exterior facade. We can imagine the scene in the early morning, where the cranking of the roller shutter heralds the baking of a new day’s bread. In contrast to nearly every other entry in the category, this retail experience is “externalized” by these simple touches, which project the space outwards and result in a venue that is a combination of an Australian and a European bakery encounter.
