2022 Gallery
Winner: Best Retail Design
IF Architecture for Baker Bleu Hawksburn
Shop 3
546 Malvern Road
Prahran, VIC
The new Baker Bleu store in Hawksburn Village challenges the perception of bread as simply ‘ordinary’. It is elevated to be aligned with the values and principles on which the bread and pastries are made—as artisan—and therefore as art.
Jury Citation
This winning bakery project is significant for the success of its integration of interior and product. There is a great sense of utility about the placement and aesthetics of the bakery product here – the interior experience has struck a careful balance between the minimalism of fittings, finishes and materials and the earthy aesthetics of the actual baked goods as an integrated presentation. In a setting characterized by industrial galvanized metal and sleek minimalism, the bread and other products impart a balancing warmth. A high level of detailing in the resolution of the interior combined with excellent visual branding has resulted in a very resolved, modern setting – specifically designed for the product, easy to clean and serving its core function effectively and expressively.
